A Research on Adaptive Strategies for Digital Transformation of Small and Medium-sized Enterprises: A Micro-level Analysis Based on the “Dual-Double Support” Model

Abstract

This paper discusses the adaptive strategies and practical effectiveness of SMEs in Shandong Province during the process of digital transformation. It analyzes the key positive factors within the internal and external environments of enterprises, as well as the mutual support between traditional and emerging digital industries, by constructing a comprehensive influencing model of the “double support” framework. The study adopts a combination of quantitative and qualitative methods, collecting data through questionnaires, the Delphi method, and case studies, and applying the DEMATEL model to reveal the interactions and interdependencies between internal and external factors. The findings show that internal management optimization, technological innovation, market positioning, and supply chain management are the core internal drivers of digital transformation, while government policy, market demand, and industry chain synergy are the key external drivers. Through the application of the DEMATEL model, this study further clarifies the interactions and impacts between these factors, providing both a theoretical foundation and practical guidance for enterprises to formulate targeted digital transformation strategies. In addition, the study proposes differentiated transformation paths according to the different development stages of enterprises, in order to help them achieve smooth and effective digital transformation and enhance their competitiveness and market position. The results not only enrich the micro-level theory of digital transformation in SMEs but also provide concrete guidance for practice, offering important theoretical and practical significance.